HB Web Development
SEO, AEO & GEO Services in Ashford, Folkestone & Kent
Get found on Google, and recommended by AI, by customers in Kent and beyond
Professional search engine optimisation to improve your visibility, drive organic traffic, and grow your business. Every project also builds in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), so you show up whether someone searches on Google or asks ChatGPT, Google AI, or Perplexity. From one off services to ongoing support tailored to your business, I'll help you climb the rankings and get cited by AI.
What is SEO & Why Does It Matter?
SEO (Search Engine Optimisation) is the practice of improving your website so it appears higher in Google search results. When someone searches for services you offer, you want your business to appear on the first page, not buried on page 10 where no one looks.
For local Kent businesses, good SEO means appearing when nearby customers search for your services. Whether someone searches "plumber in Ashford" or "web designer Canterbury," proper optimisation helps you get found by the people who are actively looking for what you offer.
Beyond Google
Getting Found by AI Too: AEO & GEO
More people are asking ChatGPT, Google AI, or Perplexity a question instead of typing it into a search box. AEO (Answer Engine Optimisation) is about getting your business recommended when an AI tool answers that question. GEO (Generative Engine Optimisation) goes a step further, getting your content quoted directly inside the answer itself, not just linked to from it.
Visitors who arrive from an AI recommendation already trust you before they land on your site, they were told you're the answer to what they asked. That makes this some of the highest value visibility a small business can get, and it's only going to matter more from here.
What's Included
- Content written to answer questions directly
- FAQ sections & structured data (schema markup)
- Clear headings AI tools can parse and cite
- Content built to show real, specific expertise
Why It's Not a Bolt-On Extra
- Built on the same strong SEO foundations
- Included as standard in every SEO package
- No separate AEO or GEO add-on fee
- Future-proofs your visibility as search changes
One Off SEO Services
Need a specific job done? These standalone services give you exactly what you need, with no ongoing commitment required. Not sure what's actually involved? Read what an SEO audit covers before you book one.
SEO Audit
- Full website SEO analysis
- Technical issues report
- Competitor overview
- Keyword opportunities
- Prioritised recommendations
- Delivered within 5 days
Local SEO Setup
- Google Business Profile setup
- Profile optimisation
- Local keyword research
- NAP consistency check
- 5 local citations
- Review strategy advice
On-Page SEO Fix
- Up to 10 pages optimised
- Meta titles & descriptions
- Heading structure fixes
- Image alt tags
- Internal linking
- Schema markup (basic)
Need Ongoing SEO Services?
These three options are one off jobs. If you need more comprehensive, ongoing monthly support, or something built specifically around your goals and budget, get in touch and I'll put together a bespoke SEO package specifically tailored to your business rather than a fixed, one size fits all price.
Get a Tailored QuoteWhat I Offer
Local SEO
Optimise your presence for local searches. Google Business Profile setup, local keywords, citations, and map pack optimisation for Kent businesses.
On-Page SEO
Optimise your website content, meta tags, headings, images, and internal linking structure to help search engines understand your pages.
Technical SEO
Fix technical issues that hurt your rankings: site speed, mobile friendliness, crawl errors, broken links, and proper indexing.
Keyword Research
Discover what your customers are searching for. I'll identify the best keywords to target based on search volume and competition.
SEO Audits
Comprehensive analysis of your current SEO performance with actionable recommendations to improve your rankings.
Content Optimisation
Improve existing content or create new SEO-optimised pages and blog posts that attract organic traffic.
AEO & GEO Optimisation
Structure your content so AI tools like ChatGPT, Google AI, and Perplexity can find, trust, and recommend your business, not just traditional search rankings.
SEO Certifications...
Need Ongoing SEO Support?
Every business is different. Some need regular content and monthly reporting, others need competitor monitoring or ongoing technical upkeep. Rather than forcing you into a fixed package that might not fit, I put together something that actually works for your business and budget.
Get in touch and we can have a conversation about what ongoing SEO support would look like for you. No jargon, no pushy sales pitch.
Let's Talk SEOHow SEO Works
Audit & Research
I analyse your current website, identify issues, research your competitors, and find the keywords your customers are searching for.
Fix & Optimise
Implement technical fixes, optimise your content, improve page structure, and ensure your site is search-engine friendly.
Build Authority
Create quality content, build relevant backlinks, and establish your site as a trusted authority in your industry.
Monitor & Adjust
Track rankings, analyse traffic, and continuously refine the strategy based on what's working and what isn't.
Who Benefits from SEO?
Local Businesses
Shops, restaurants, trades, and services in Kent wanting to attract nearby customers searching online.
Service Providers
Plumbers, electricians, builders, cleaners, and professionals who rely on local enquiries.
E-commerce Sites
Online shops wanting to rank for product searches and drive organic sales without paid ads.
New Websites
Recently launched sites that need to build visibility and start appearing in search results.
Affordable SEO for Small Businesses
Small businesses often assume good SEO is only available to those with big agency budgets. It isn't. Our affordable SEO services for small businesses are designed to deliver real, measurable results at prices that work for sole traders, local services, and growing companies that don't have a marketing department.
As an approachable SEO company for small business, the focus is always on local SEO services that drive genuine enquiries from the customers most likely to buy from you. From affordable SEO packages for small business to one off technical audits and local SEO setup, there's a level of SEO help for small business that fits both your goals and your budget.
Whether you need the best SEO for a small business just getting started, low cost SEO for a small business watching the budget, or ongoing local small business SEO to stay ahead of competitors, the aim is the same: clear, no jargon search engine optimisation that actually moves the needle. SEO for small companies doesn't have to be complicated or expensive. Just consistent and done right.
What to Expect
Month 1-2
Audit complete, technical fixes implemented, on-page optimisation done. Google starts re-crawling your improved site.
Month 3-4
Rankings begin to shift. Some keywords start climbing. Local visibility improves. Traffic begins to increase.
Month 5-6
Noticeable ranking improvements. Increased organic traffic. More enquiries and leads from search. Momentum building.
Month 6+
Sustained growth. Strong rankings for target keywords. Consistent organic traffic. Ongoing optimisation for new opportunities.
Real Google Search Console data from an ongoing local SEO client, a service business now averaging over 650 search queries a day, with new leads coming in every week. Many keywords sit in position 1 or on page 1, with ongoing work pushing the remaining page 2 rankings higher.
SEO is a marathon, not a sprint. Results vary based on competition, industry, and starting point.
SEO Services Across Kent
Based in Kent and working with businesses across the county and beyond. Whether you need an SEO consultant in Folkestone, an SEO specialist in Ashford, or an SEO company in Canterbury, the service is the same: practical, honest, local SEO that gets results.
Folkestone SEO: Folkestone SEO services covering local search, Google Business Profile, and on-page optimisation for businesses in and around Folkestone. From Folkestone SEO consultant work to full ongoing SEO support, helping local businesses get found.
Ashford SEO: Local SEO support for trades, retailers, and service businesses across Ashford and the surrounding villages, from a one-off audit through to ongoing local search visibility, whatever suits your budget.
Canterbury SEO: Canterbury SEO services for businesses wanting to rank in one of Kent's busiest cities. From Canterbury SEO consultant support to full local SEO campaigns, helping Canterbury businesses appear where their customers are searching.
Maidstone SEO: Local search visibility for businesses in Kent's county town, from technical audits to ongoing SEO support for a busy, competitive commercial centre.
Hythe & Dover SEO: Google Business Profile setup, on-page optimisation, and local search support for businesses along the coast in Hythe and Dover.
Also covering Tunbridge Wells, Margate, Ramsgate, Sittingbourne, Whitstable, Herne Bay, Deal, and towns right across Kent. See the full list of areas covered, or get in touch to check I cover yours.
SEO Isn't Dead. It's Changing.
Google's AI Mode and AI Overviews are reshaping search. Find out what AEO and GEO mean for your business, how it affects PPC, and what to do about it right now.
Read the full post →SEO Explained Simply
New to SEO? This plain English guide covers everything from keywords and backlinks to technical SEO and AI search, without any jargon.
Read the guide →Ready to Get Found on Search Engines & LLMS?
Let's improve your visibility and drive more organic traffic to your website. Serving Kent businesses in Ashford, Canterbury, Folkestone, Maidstone, Hythe, and Dover.
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